Information campaign on 2002 cash changeover
The European Central Bank (ECB) published a tender notice in the Official Journal of the European Communities on 12 February 1999 regarding a contract to prepare and execute a Europe-wide information campaign for the introduction of the euro banknotes and coins on 1 January 2002. On the basis of the resulting applications, nine companies were invited to make a presentation at the ECB.
The following three companies were shortlisted to participate in the final stage of the competition:
- Hill & Knowlton;
- Publicis; and
- Team Young & Rubicam/Burson-Marsteller.
The three agencies will present detailed campaign plans to the ECB in October. The ECB will announce its final decision in November.
European Central Bank
Directorate General Communications
- Sonnemannstrasse 20
- 60314 Frankfurt am Main, Germany
- +49 69 1344 7455
- media@ecb.europa.eu
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